Cookie Policy
Last Updated: 14 April 2025
This policy explains what cookies are, which ones this website uses, and how you can manage your preferences. We have tried to keep it concise and plain.
1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They serve a range of purposes — some are needed for pages to work correctly, while others help us understand how visitors use the site so we can improve it. Cookies do not contain executable code and cannot access other files on your device.
Related technologies such as local storage and pixel tags may operate similarly. Where we refer to "cookies" in this policy, we include these where the context allows.
2. Categories of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are required for core website functions to operate. They handle session management, security, and your cookie consent preference. Without them, the site cannot function as intended. These cannot be switched off.
| Name | Purpose | Duration | Type |
|---|---|---|---|
| bf_cookie_consent | Stores your cookie preference selection so the modal does not reappear | 12 months | First-party |
| PHPSESSID | Maintains server-side session state for form submission handling | Session | First-party |
| bf_csrf_token | Cross-site request forgery protection for contact form submissions | Session | First-party |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with this website — which pages are visited most, where visitors arrive from, and how long they spend on each section. The data is aggregated and does not identify individual visitors. We use this information to improve the site's content and structure.
| Name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Google Analytics — distinguishes unique users for traffic reporting | 2 years | Third-party |
| _ga_* | Google Analytics — stores and counts page views for session tracking | 2 years | Third-party |
| _gid | Google Analytics — distinguishes users on a 24-hour basis | 24 hours | Third-party |
| _gat | Google Analytics — throttles request rate | 1 minute | Third-party |
2.3 Marketing Cookies
Marketing cookies allow third-party advertising platforms to understand whether visitors to this site have arrived via a particular channel. We use this to assess the effectiveness of our online presence. These cookies may share data with their respective platforms.
| Name | Purpose | Duration | Type |
|---|---|---|---|
| _fbp | Meta Pixel — identifies browsers for ad delivery measurement | 3 months | Third-party |
| _fbc | Meta Pixel — stores click identifiers from Meta ad links | 3 months | Third-party |
| _uetsid | Microsoft Bing — tracks sessions for conversion measurement | 1 day | Third-party |
| _uetvid | Microsoft Bing — tracks unique visitors across sessions | 16 days | Third-party |
3. Manage Your Preferences
You can adjust your cookie preferences at any time using the controls below. Essential cookies cannot be disabled. Your selections are stored in a first-party cookie (bf_cookie_consent) and will persist for 12 months.
Strictly Necessary
Required for the website to function. Cannot be disabled.
Analytics Cookies
Help us understand how visitors use this site. Data is aggregated and anonymised.
Marketing Cookies
Allow advertising platforms to measure how visitors arrived at this site.
4. How to Control Cookies via Your Browser
Most browsers allow you to view, manage, and delete cookies through their settings. The controls vary by browser:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Safari: Preferences → Privacy → Manage Website Data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Microsoft Edge: Settings → Cookies and site permissions
Note that disabling certain cookies through browser settings may affect how parts of this site function, including form submission.
5. Third-Party Services
Some cookies on this site are set by third-party services, including Google Analytics, Meta, and Microsoft Bing. Their respective privacy practices are governed by their own policies, which are accessible on their websites. We do not control how these third parties use the data collected through their cookies.
6. Do Not Track
Some browsers include a "Do Not Track" signal. This site does not currently respond to Do Not Track headers from browsers, as there is no universally agreed standard for how such signals should be interpreted. Our cookie preference controls above provide the most direct way to manage your choices on this site.
7. Changes to This Policy
We may update this Cookie Policy to reflect changes in the cookies we use or for regulatory reasons. The updated version will be posted on this page with a revised date. If you have saved preferences, we recommend reviewing this page when you notice the date has changed.
8. Contact
If you have questions about how we use cookies:
- Email: [email protected]
- Address: 28 Queen's Road Central, Central, Hong Kong
- Phone: +852 2384 7629
For more detail on how we handle personal data more broadly, see our Privacy Policy.